https://techcrunch.com/2019/09/24/hear-how-to-build-a-brand-that-gets-attention-at-disrupt-sf/

Branding is an essential component of every startup. It’s more than publishing a tagline or a mission statement; it’s how your company comes alive in the eyes of customers. Some companies make it look easy, but designing and successfully launching a brand can be a daunting endeavor. How do you develop a brand strategy? What’s your brand positioning? How do you know if your brand is resonating with customers? At this year’s Disrupt SF, we’re bringing together Bumble’s Chelsea Maclin, PR expert Brooke Hammerling, and creative director Ben Pham to provide tactical advice for how to help your brand cut through the competition and stand out.

Each one of our speakers has a unique perspective on how to translate your startup’s values into a compelling brand that customers can engage with and support.