https://techcrunch.com/2019/09/24/samsung-galaxy-fold-take-two/

The Galaxy Fold comes in a nice box. It’s a thing I rarely, if ever, mention in product write-ups, because, if done right, shipping containers are generally the least interesting thing about a product. But Samsung, to its credit, has taken great care. That’s been one of the constants across this admittedly bungled product launch: presentation.

The first time I saw the device, it was well lit, in an elaborate display behind several layers of glass on the floor of Mobile World Congress. Samsung wasn’t letting anyone go past a literal velvet rope a few feet from the device.