https://www.entrepreneur.com/article/339691

Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though?

If your bounce rates have been giving you trouble -- remember, anything above 2 percent is worrisome -- then you’re right about rushing to clean your email list. Letting an email validation system prune out the bad data you’ve acquired is one of the best ways to boost your delivery rates.