https://www.techdirt.com/articles/20190918/13554043019/lebron-james-declares-victory-losing-bid-taco-tuesday-trademark.shtml

It was only a couple of weeks ago that we wrote about LeBron James, part-time NBA superstar and full-time taco-lover, and his attempt to get a trademark for "Taco Tuesday" in the markets of podcasts, entertainment services, and social media. As we mentioned in that post, the idea that LeBron could get such a trademark on a fairly descriptive and widely used term is insane. Nearly as insane, as we noted, as the fact that the Taco John's chain already has such a registered trademark. It was the latter bit that we, as well as many other commentators on the topic, predicted would be the reason LeBron's application would be denied, as it would be identical to an already registered trademark.

But the USPTO never ceases to amaze, it seems. While the USPTO did in fact deny the application, the confusing trademark it cited in doing so wasn't Taco John's, but another application for an advertising company out of Nevada.