https://thenextweb.com/insights/2019/09/19/the-scarily-good-impossible-burger-finally-lands-in-a-few-supermarkets/ > The Impossible Burger, a burger made from plants that comes eerily close to the real thing, is finally landing in stores. Until now, it’s been exclusive to select restaurants, but starting tomorrow, it will pop up in 27 Gelson’s Markets in California. It’ll show up on the east coast later this month, and the company plans to make it available in further regions throughout the country by early 2020. > Impossible Foods has made a big mark on bringing plant-based meat alternatives to a wider audience, with a burger that’s convincing enough to trick some hardcore meat-eaters. The key ingredient to its formula is something called heme, which is a crucial part of why meat tastes like meat (it exists in plants too, but more so in animals). The heme in the Impossible Burger is made through genetically engineered yeast, but the final compound is identical to the one in meat.