https://www.techdirt.com/articles/20190917/07100343007/subscription-fatigue-looms-as-comcast-reveals-yet-another-new-streaming-tv-platform.shtml

So we've noted many times that the rise of streaming video competitors is indisputably a good thing. Numerous new streaming alternatives have driven competition to an antiquated cable TV sector that has long been plagued by apathy, high rates, and comically bad customer service. That's long overdue and a positive thing overall, as streaming customer satisfaction scores suggest. In response, traditional cable TV providers have had to up their game, exemplified by this week's launch of yet another streaming service by Comcast, dubbed "Peacock."

The company unveiled the new streaming service this week, stating it should go live next April. And while no pricing details have been announced for non-cable subscribers, Peacock will be free to users that already subscribe to a traditional cable TV bundle from Comcast. According to Comcast, the new service and naming convention reflects a "proud and bold" persona for the nation's least liked company: