https://www.reuters.com/article/us-amazon-com-alexa/amazon-brings-samuel-l-jacksons-voice-to-alexa-to-bolster-use-of-virtual-assistant-idUSKBN1WA2CQ

Amazon.com Inc on Wednesday said actor Samuel L. Jackson and other celebrities will voice speech for the company's virtual assistant Alexa, one of a range of new features designed to attract more users to the service.