https://www.reuters.com/article/us-amazon-com-alexa/amazon-brings-samuel-l-jacksons-voice-to-alexa-and-announces-voice-controlled-glasses-idUSKBN1WA2CQ

Amazon.com Inc on Wednesday said actor Samuel L. Jackson and other celebrities will voice speech for the company's virtual assistant Alexa, while the voice aid will also be built into a new wearable line of earbuds, eyeglasses and a ring.