https://www.sciencedaily.com/releases/2019/09/190925131420.htm

Unlike other tools that categorize gamers by types, the new "player traits model," along with a 25-item survey, can be used to more easily and accurately evaluate the kind of games different people will enjoy. The model is based on five traits: social, aesthetic, challenge, goal, and narrative.

The researchers believe the customized experience players are craving can be transferred into many areas of life and are currently working, for example, with autonomous cars and artificial intelligence in an effort to make a driverless car ride more engaging.