https://www.reuters.com/article/us-amazon-com-alexa/amazon-turns-to-celebrity-voices-to-bolster-use-of-its-virtual-assistant-alexa-idUSKBN1WA2CQ

Amazon.com Inc on Wednesday said actor Samuel L. Jackson and other celebrities will voice speech for the company's virtual assistant Alexa, one of a range of new features designed to attract more users to the service.