https://techcrunch.com/2019/09/25/amazons-echo-buds-bring-alexa-to-your-earholes/

Amazon had a lot of surprises at this morning’s big event in Seattle. This one, however, we saw coming from a mile away. Echo Buds are the company’s attempt to compete with the likes of AirPods by bringing its smart assistant directly to wearers’ ears.

Priced at $129, the wireless earbuds are relatively inexpensive as far as brand names go. We can’t really speak to quality right now, but Amazon has teamed up with Bose for these to bring active noise cancellation. That’s accessible with a tap, similar to what Sony introduced with its own earbuds.