https://techcrunch.com/2019/09/25/juul-names-longtime-tobacco-exec-as-chief-executive-as-kevin-burns-steps-down/

Juul Labs chief executive Kevin Brown is stepping down from the leadership role in the company making way for a longtime tobacco executive from the company’s largest shareholder, Atria, to take the reins.

The move comes as Juul faces extreme scrutiny from U.S. regulators over the company’s marketing tactics and a possible ban on some of its best-selling products. As part of the announcement today, Juul has agreed to suspend all of its marketing, advertising, and lobbying efforts in the U.S., which were a target for criticism.