https://techcrunch.com/2019/09/04/youtube-creators-may-also-be-held-liable-for-coppa-violations-following-ftc-settlement/

The FTC is imposing a historic fine of $170 million for YouTube’s violation of the U.S. Children’s Online Privacy Protection Act (COPPA) Rule. The settlement agreement will put increased responsibility on both YouTube and the content creators themselves to properly identify any child-directed content on the platform, as YouTube is now prohibited from collecting personal data from viewers of any of those videos. Creators who fail to comply with this new requirement may be penalized directly, the FTC revealed at a press conference this morning. This could include both civil penalties and their removal from the YouTube platform.

These specific consequences weren’t detailed in either the FTC or YouTube’s earlier statements about the settlement agreement, and serve to put the creator community on notice.