https://techcrunch.com/2019/09/04/roku-launches-two-new-audio-devices-a-smart-soundbar-wireless-subwoofer/

Last year, Roku entered the speaker business with the debut of the Roku TV Wireless Speakers. Today, it’s expanding its portfolio of audio products with the launch of two new products: the Roku Smart Soundbar and Roku Wireless Subwoofer, both at $180 each. Like the wireless speakers, the soundbar and subwoofer are meant to give consumers a way to improve their overall streaming experience by upgrading their sound. But unlike last year’s speakers, the products will work with any TV — not just Roku’s own brand.

“We have these fantastic, new 4K giant TVs that don’t really have space for good speakers,” explained Roku VP of Product Management, Mark Ely, as to why Roku wanted to expand further into audio. “And that’s compounded by audio volume levels that have been all over the map, from loud commercials to really quiet dialog passages in movies. That has people constantly hitting the volume controls on the remote.”