https://techcrunch.com/2019/09/03/kobo-brings-brings-the-forma-form-factor-to-a-cheaper-model/

I’ve long had a soft spot for Kobo for a few reasons. First is the simple fact that the company (now part of Rakuten) was one of the last few competing with Amazon in the e-reader market. Second is features like Pocket integration. Third is the device’s openness to file formats like ePub that don’t require the device to be tied to a single store.

Kobo’s also never been afraid to experiment. Last year’s Forma was the perfect example. A direct shot against Kindle’s high-end Oasis, the reader combined a contoured form factor and physical page-turn buttons with an 8-inch screen. That last bit was probably enough to keep the device firmly in the niche category, even without the $280 price tag.