https://techcrunch.com/2019/09/03/joseph-gordon-levitt-is-coming-to-disrupt-sf-2019/

Joseph Gordon-Levitt is perhaps best known for his acting across films like 10 Things I Hate About You, 500 Days of Summer, and Snowden. But times weren’t always peachy for Gordon-Levitt as a creative. After leaving the movie business to go to college, he realized the limits of the industry on his potential as a creative. He decided he wanted to take his creativity into his own hands and launched a message board where he’d post films, songs, etc.

But what started as a side hobby has turned into a production company in its own right, using technology to allow dozens of people to collaborate on a creative project together. And, more importantly, it gives each contributor fair credit for their work, paying out individual creatives based on how much of their work was featured in the final product.