https://www.theguardian.com/technology/2019/sep/11/apple-tv-a-canny-way-to-compete-with-netflix

Apple is building a new base while selling expensive hardware to users, and taking a 30% cut from developers

Apple had few treats for those avid followers who tuned in to the company’s press event this week. Three new phones, all thoroughly leaked in advance; a new basic iPad with a slightly larger screen; and a new Apple Watch with a face that never turns off.