iPhone 11 Pricing Impresses Analysts; iPhone XR Features More Value Due to Latest Discount
https://wccftech.com/iphone-11-pricing-analysts-impressed-iphone-xr-better-value/
The iPhone 11 pricing caught us by surprise during Apple’s official announcement of the cheaper model, and in a good way. That’s because, for the $699 asking price, it’s cheaper than the iPhone XR and offers more upgrades in return. The same positive sentiment can be expressed by analysts, as they praise Apple’s pricing strategy, while also stating that the company’s move to reduce the iPhone XR and iPhone 8 prices will enable it to garner more units in the future.
JP Morgan, Cowen, and Rosenblatt Securities all see the iPhone 11 pricing compared to the iPhone XR as a positive sign. Being $50 less than the introductory price of iPhone XR, analysts believe that the latest model can be a catalyst for growth in the entry-level premium segment. The technical upgrades are also mostly in line with the expectation of firms and the additional camera in the iPhone 11 Pro is expected to enhance user experience.