https://techcrunch.com/2019/09/10/apple-watch-series-5-hands-on/

The new Apple Watch is even harder to distinguish from its predecessor than the new iPhone. Given the fact that Fitbit’s smartwatches appear more and more Apple-like with every new generation, however, maybe the company’s onto something here. Like the iPhone, Apple hasn’t touched the Watch’s design for a while now, leading one to wonder if there’s much to be done on that front.

The new titanium and ceramic cases are nice to look at, but they’ll cost you. There are some nice new magnetic straps, as well, and Apple’s new in-store customization options will go a little ways toward helping wearers stand out from the crowd.