https://techcrunch.com/2019/09/10/apple-tv-to-launch-november-1-for-4-99-month-one-year-free-comes-with-select-apple-devices/

Apple today formally announced its launch plans for its new TV streaming service, Apple TV+, which will be available starting on November 1st, 2019 and will cost just $4.99 per month for the whole family. The service will be available across Apple’s platforms in over 100 countries through the Apple TV app.

As an unexpected surprise, Apple CEO Tim Cook announced that when buy an Apple device — including an iPhone, iPad, Mac or Apple TV — you’ll get a year of Apple TV+ for free.