https://thenextweb.com/apple/2019/09/10/apple-watch-series-5-gets-an-always-on-display-and-399-starting-price/

Apple today revealed its latest Apple Watch, the Series 5, which is always on and comes in beautiful new finishes. It’s available for pre-order starting today.

The Apple Watch packs new hardware, including an Always On retina display. Users will be able to see their watch faces without raising their wrists or tapping the device — though, according to Apple, the screen will be dimmed when the user’s wrist is down. Reportedly, this won’t effect battery life — the Series 5 will still have roughly 18 hours of battery.