https://techcrunch.com/2019/09/09/fitbit-versa-2-review/

The Versa didn’t single-handedly save Fitbit, but it gave the struggling wearable company a way forward. The smartwatch demonstrated the potential for life beyond the fitness tracker. It also proved that Fitbit was finally ready to offer a product that could compete with the utterly dominant Apple Watch.

Last year’s Versa Lite was, by all accounts, a misstep. The device was an attempt to capitalize on one of the Versa’s strongest selling points: price. It was a miscalculation, however. The discount wasn’t enough to justify the missing features, and Fitbit’s financials took a hit as things finally appeared to be heading in the right direction.