https://techcrunch.com/2019/09/07/roku-expands-its-tv-licensing-program-to-europe/

Roku TV today represents more than 1 in 3 smart TVs sold in the U.S. Now, the company is bringing its TV licensing program to European markets. At the consumer tech show IFA in Berlin, Roku announced it will now allow manufacturers to license its TV reference designs and use its Roku OS to build smart TVs for sale in Europe. It also said Hisense would be its first European Roku TV partner.

Today, the connected TV market is no longer limited to just the dongles, sticks, and streaming media players that plug into the HDMI ports of consumers’ TV sets.