https://techcrunch.com/2019/08/26/boll-and-branch-l-catterton/

Boll & Branch, which sells sustainably-sourced sheets, pillows, mattresses and towels, is announcing that it has raised $100 million in a strategic investment from L Catterton’s Flagship Buyout Fund.

This looks like a big change from the company’s previous approach to  funding. It was self-funded for its first two years (resulting CEO Scott Tannen described as “a lot of maxed out credit cards and five mortgages on my house”), and even when it started looking at venture capital, it only raised a total of $12 million from a single institutional backer, Silas Capital.