https://techcrunch.com/2019/08/23/sphero-is-buying-littlebits/

Sphero and Little Bits have long been kindred spirits in the world of entertaining STEM toys, and soon they’ll be one and the same. Sphero this morning announced plans to buy the New York-based electronic building block company.

Founded in 2010 and 2011 respectively, Sphero (nee Orbotix) and Little Bits took separate approaches, but ultimately ended up in similar spaces. Sphero first brought to life a smartphone controlled 3D printed ball that debuted at CES in 2011. That same year, Ayah Bdeir’s electronics kit side project became a serious business under the LittleBits banner.