https://thenextweb.com/privacy/2019/08/23/google-follows-apple-with-its-own-anti-tracking-policy-for-chromium-based-browsers/

Google has announced a new initiative that aims to “fundamentally enhance privacy on the web.”

The proposal — dubbed “Privacy Sandbox” — is a stab at preventing extensive tracking of users on the web through cookies and other methods like tracking pixels and browser and device fingerprinting.