https://techcrunch.com/2019/08/22/herschels-retreat-brings-classical-simplicity-to-the-laptop-backpack/

It’s finally Bag Week again! The most wonderful week of the year at TechCrunch. Just in time for back to school, we’re bringing you reviews of bags of all varieties: from backpacks to rollers to messengers to fanny packs.

I’ve been meaning to check out a Herschel bag for a while now, just to see what all the fuss is about. The Vancouver-based company has really exploded on the scene here in New York City over the past few years. The packs seemed to go from virtually non-existent to every backpack over night.