https://techcrunch.com/2019/08/22/spotify-matches-apple-musics-3-month-trial/

Spotify’s battle with Apple Music is continuing to heat up. On Monday, the company introduced upgrades to its Premium Family plan which now offers parental controls and other exclusive features, like a family playlist. Today, Spotify is going head-to-head with Apple on its free trial offer. Previously, new users to the Spotify Premium subscription could try the service free for a month. Now it’s 3 months — the same as Apple Music.

The company notes this is not a limited-time promotion, the way some of those Spotify-Hulu bundles have been in the past. Instead, this is the new standard for how Premium trials will operate, and is rolling out today worldwide.