Downloads need to rank No. 1 on App Store is down 30% since 2016 for apps, up 47% for games
https://techcrunch.com/2019/08/26/downloads-need-to-rank-no-1-on-app-store-is-down-30-since-2016-for-apps-up-47-for-games/
With the App Store’s big makeover in fall 2017, Apple attempted to shift consumers’ attention away from the Top Charts and more towards editorial content. But app developers still want to make it to the No. 1 position. According to new research from app store intelligence firm Sensor Tower, it’s become easier for non-game apps over the past few years to achieve the top ranking.
Specifically, the firm found that the median number of daily downloads required for non-game applications on the U.S. iPhone App Store to reach No. 1 decreased around 34% from 136,000 to 90,000 in 2018, then increased a little more than 4% to 94,000 this year.