https://techcrunch.com/2019/08/13/facebooks-ar-dev-toolkit-exits-closed-beta-on-instagram/

Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented reality filter on the platform.

The company announced this change was coming at its F8 keynote earlier this year.