Lyft's scooters steering new customers to ride-hailing, but winter is coming
https://www.reuters.com/article/us-lyft-bikes/lyfts-scooters-steering-new-customers-to-ride-hailing-but-winter-is-coming-idUSKCN1UY0CL
A quarter of Lyft Inc customers who use its bikes and scooters are new to the company, executives said on Wednesday, outlining how investments in the expensive growth area may eventually benefit the core ride-hailing business.
