https://techcrunch.com/2019/08/07/learn-how-enterprise-startups-win-big-deals-at-techcrunchs-enterprise-show-on-sept-5/ > Big companies today may want to look and feel like startups, but not when it comes to the way they approach buying new enterprise solutions, especially from new entrants. But from the standpoint of a true startup, closing deals with just a few big customers is critical to success. At our much-anticipated inaugural TechCrunch Sessions: Enterprise event in San Francisco on September 5, Okta’s Monty Gray, SAP’s DJ Paoni, VMware’s Sanjay Poonen and Sapphire Venture’s Shruti Tournatory will discuss ways for startups to adapt their strategies to gain more enterprise customers (p.s. early-bird tickets end in 48 hours — book yours here). > This session is sponsored by SAP, the lead sponsor for the event.