https://techcrunch.com/2019/08/05/patrick-brown-the-chief-executive-of-impossible-foods-is-coming-to-disrupt/

Impossible Foods is having quite the year.

In the past seven months, the company has signed a nationwide deal with Burger King, weathered a demand surge that saw supplies dwindle and stocks of its signature Impossible burger sell out across the country, and raised fears among players in the $98 billion meat market that they could lose their grip on the American diet.