https://techcrunch.com/2019/08/05/this-startup-wants-to-democratize-custom-sneaker-ownership/ > There’s nothing like having a pair of fresh, unique sneakers. Limited release culture facilitates some of that, but The Custom Movement hopes to make originality and self-expression via sneakers more accessible to the masses. > The Custom Movement, a custom sneaker startup backed by Y Combinator, enables independent artists to sell their one-of-a-kind sneaker designs to those who want highly unique Nikes, Vans, Timberlands or any other brand of shoe. Customers can shop by shoe brand, style, artist or price.