https://techcrunch.com/2019/08/05/softbank-backed-fair-taps-three-executives-to-lead-vehicle-subscription-app-expansion/ > Fair, the vehicle subscription startup backed by SoftBank, is loading its executive team with veterans in the tech, venture and automotive industries as it seeks to build out its Uber leasing program and expand beyond North America. > Fair.com today announced three key hires to lead the development of its car subscription app, financing department and leasing program with Uber.