https://techcrunch.com/2019/08/04/roblox-hits-100-million-monthly-active-users/

Roblox is big. Bigger than Minecraft big. The massively multiple online title has been around since 2006, but the game has been achieving a crazy amount of momentum of late. On Friday, it announced via blog post that it’s grown past 100 million monthly active users, pushing past Minecraft, which is currently in the (still impressive) low-90s.

Digging into the Roblox growth strategy