https://arstechnica.com/gadgets/2019/07/dealmaster-amazon-discounts-dozens-of-its-devices-for-prime-day-2019/

Prime Day is nearly upon us, and Amazon has already pushed out a bunch of deals on its own devices. Like Prime Days past, Amazon has discounted most of its devices and services in the hopes that more people will take the plunge and try Echo speakers or other Alexa-enabled devices, Kindle e-readers, Fire TV devices, and more. As with all Prime Day deals, the discounts are only available to members of Amazon’s Prime service.

Speaking of Fire TVs, Amazon has heavily discounted many of those streaming devices, including the Fire TV Stick and the Fire TV Stick 4K. For Prime Day, the Fire TV Stick with an Alexa Remote for $14.99 (down from $39.99) or a Fire TV Stick 4K with an Alexa Remote for $24.99 (down from $49.99). Fire TV Sticks are the most affordable Alexa-enabled streaming devices from Amazon, but these Prime Day prices are both new lows for the respective devices.