https://techcrunch.com/2019/06/24/amazon-prime-day-2019-expands-to-become-a-48-hour-sale-on-july-15-16/

Amazon is preparing for its longest Prime Day ever. The company announced today it will host a 48-hour Prime Day sales event this year, starting at midnight on Monday, July 15 and extending for two full days. The Amazon sales holiday — its own version of a Black Friday-type sale — will feature over a million deals worldwide, including what it claims will be the biggest Prime Day discounts on Alexa devices to date.

On prior Prime Day sales events, Amazon has heavily slashed prices on its own hardware — essentially giving away devices at cost or even less in a reach for market share. These deals help draw in the crowds, making Prime Day a constant record-breaker in terms of sales. Last year, for example, Prime Day became Amazon’s biggest-ever sales day even despite a number of serious glitches at its start. And its top sellers were the Echo Dot and Fire TV Stick with Alexa Voice Remote.