Xiaomi’s new Mi CC brand will develop ‘trendy’ smartphones for young people

Xiaomi’s new Mi CC brand will develop ‘trendy’ smartphones for young people

5 years ago
Anonymous $9jpehmcKty

https://techcrunch.com/2019/06/23/xiaomi-mi-cc/

Huawei may be on the ropes as it battles sanctions from the U.S. government, but fellow Chinese smartphone rival Xiaomi is in expansion mode with the launch of a new brand that’s aimed at winning friends (and sales) among the young and fashionable.

“Mi CC” is the newest brand from Xiaomi. Unveiled on Friday, the phone-maker said it stands for “camera+camera” in reference to its dual-camera feature, but that apparently also segues into “a variety of meanings including chic, cool, colorful and creative.”

Xiaomi’s new Mi CC brand will develop ‘trendy’ smartphones for young people

Jun 24, 2019, 7:20am UTC
https://techcrunch.com/2019/06/23/xiaomi-mi-cc/ > Huawei may be on the ropes as it battles sanctions from the U.S. government, but fellow Chinese smartphone rival Xiaomi is in expansion mode with the launch of a new brand that’s aimed at winning friends (and sales) among the young and fashionable. > “Mi CC” is the newest brand from Xiaomi. Unveiled on Friday, the phone-maker said it stands for “camera+camera” in reference to its dual-camera feature, but that apparently also segues into “a variety of meanings including chic, cool, colorful and creative.”