https://wccftech.com/jony-ive-interview-resigning-from-apple/ > Apple’s Chief Designer bid farewell to Apple after being with the technology giant for nearly three decades. However, a five years old tete-a-tete with The Times may give insight into his decision. According to that Jony Ive interview, if Apple had stopped innovating, it would be the reason for his departure. Still, seeing as how the California-based behemoth continues to churn out products with an impressive design language, could innovation really be the reason for Jony Ive’s resignation? > In 2014, a Jony Ive interview (spotted by The Guardian) revealed that he will go solo if Apple stops innovating. However, at that time, Ive seemed pretty optimistic about the future, and said that it’s unlikely that Apple will stop developing exciting new things anytime soon. Apparently, Ive may not believe that anymore and that’s why he has presumably decided to start his own design business, which will be called LoveFrom.