https://techcrunch.com/2017/08/24/samsung-tried-to-spin-the-note-7-disaster-into-gold-at-its-note-8-event/

From time to time, Samsung strikes advertising pay dirt. Earlier this year, the company had a pretty good spot when it stuck a Gear VR on an ostrich’s head. But it’s a tough gig — particularly when you’re dealing with the Note 8. While it’s true the company hasn’t had a difficult time bouncing back financially, the mere mention of the product results in a deluge of bad jokes — just check the comment section on any post we’ve written about it over the past year.

The first ad to address the issue did so indirectly. In a spot that debuted at Mobile World Congress in February, the company pushed to make its eight-point battery safety check sexy. Lots of cinematically lit shots were set to the pulsating funk tones of the O’Jays’ mid-70s Philly Soul classic, “Give The People What They Want.” They just want what we all do — phones that don’t blow up.