https://techcrunch.com/2017/08/24/otto-is-betting-people-will-pay-700-for-a-premium-smart-lock/

What’s the biggest thing holding back smart locks? Pricing? Consumer awareness? Security concerns? Bay Area-based startup Otto believes the issue is due, in part, to aesthetics. Today the company showed off its smart lock of the same name, created with a minimalist design in mind and a form factor the same size as the traditional lock it’s designed to replace.

The company’s CEO Sam Jadallah showed off a fun visual trick in a demo he gave us prior to the product’s launch. He shows off a door sporting August’s familiar door lock, which he then removes to reveal the much smaller Otto underneath. It’s gimmicky, sure, but it gets the point across.