https://www.cnbc.com/2017/08/24/new-star-wars-character-revealed-in-augmented-reality-treasure-hunt.html

"Star Wars: The Last Jedi" is still a few months away from hitting theaters, but BB-8-happy fans are about to get a glimpse at a new character as a part of a three-day marketing rollout of toys and products inspired by the film.

Walt Disney said Thursday that the global event, dubbed Force Friday II, will feature an augmented reality treasure hunt called Find the Force. Using the Star Wars app in the 20,000 participating locations in 30 countries, fans can snap photos of the Find the Force symbol to find old favorites, like Admiral Ackbar, and discover a new character from "The Last Jedi" too.