https://techcrunch.com/2019/06/03/tvos-gets-support-for-multiple-users-xbox-and-playstation-controllers/

Apple announced the next major release for tvOS, the operating system for the Apple TV. The home screen has been slightly redesigned with autoplaying full screen previews. I hope you’ll be able to disable autoplaying videos, as many people already hate those video previews on Netflix.

tvOS will support multiple users so that your “Up Next” queue is personalized to your tastes. It works pretty much like profiles on Netflix and other streaming services. You swipe from the right to open a new Control Center panel.