https://www.techradar.com/news/apple-tag-spotted-in-ios-13-and-it-may-be-a-personal-item-tracker-like-tile

Personal item trackers can help you keep an eye on your keys, bag or pretty much anything you need to remember and it seems Apple may be developing its own to connect into its new tracking app.

Matching previous rumors, a mention of the Apple Tag in the iOS 13 beta suggests Apple may be developing its own version of the product.