https://www.vice.com/en_us/article/pajmk9/who-kept-buying-the-mac-pro-everyone-hated

More than half a decade ago, one of Apple’s most controversial computers came to life, molded out of aluminum into a striking, hard-to-ignore cylindrical design.

“Can’t innovate no more, my ass,” Apple senior vice president of marketing Phil Schiller famously said as he was introducing the computer at the 2013 Worldwide Developers Conference. At the time, Schiller’s comment was seen as a bold return to the high-end market—think artists, videographers, developers, 3D renderers, and music producers—that had stood behind Apple during its fallow years but seemed to be getting ignored amid its growing phone and tablet markets.