https://techcrunch.com/2019/05/09/blue-origin-launches-club-for-the-future-to-inspire-a-new-generation-of-space-exploration/

As part of his big reveal of Blue Origin’s new lunar lander, “Blue Moon”, Jeff Bezos announced Club for the Future, a new organization to inspire a new generation of space explorers and entrepreneurs.

The new organization, open to educators, parents and children in kindergarten through high school, seems designed to integrate educational lessons with Blue Origin missions.