https://techcrunch.com/2019/05/14/oneplus-goes-premium-with-the-7-pro/

OnePlus has never been particularly beholden to industry trends. Nowhere is that better demonstrated than with the 7 Pro. In the face of a stagnated smartphone market, Apple, Samsung and Google all went budget, releasing lower-tier takes on their pricey flagships to appeal to consumers looking for something akin to a premium experience without having to shell out four figures.

The 7 Pro, on the other hand, is OnePlus’ most premium device to date. But while the shift marks a break from much of the industry, it’s a very logical step for the company’s current trajectory. OnePlus made a name for itself creating low-cost flagship devices with features that were just slightly behind the bleeding edge.