https://onezero.medium.com/new-apple-tv-app-finally-kills-the-middle-man-60945684b1fe > Lance UlanoffBlockedUnblockFollowFollowingMay 13The Apple TV app’s new interface. Image courtesy of AppleI was thrilled when Apple first introduced single sign-on for cable channels in its Apple TV app. Finally, I could access content from services like HBO, Showtime, and NBC through my Apple TV after linking it to my cable provider — no more signing into different apps! > Except it didn’t work out that way.