https://techcrunch.com/2019/05/16/asus-499-zenfone-6-has-a-flip-up-camera-and-a-giant-battery/

Premium smartphone manufacturers have moved the needle on pricing, but 2019 may well go down as a kind of golden age for budget flagships. Apple, Google and Samsung are all in that business now, and OnePlus has once again shown the world how to offer more for less. And then there’s the new ZenFone.

It’s a bit of an understatement to suggest that Asus has had trouble breaking into the smartphone space. And things aren’t likely to get any easier as the market further consolidates among the top five players. But you’ve got to hand it to the company for swinging for the fences with the $499 ZenFone 6.